The Gold Ribbon Tree stands tall and quiet, but it’s message is very loud.
September is National Childhood Cancer Awareness Month and gold is the recognized color for childhood cancer. This tree represents the estimated 15,330 children that will be diagnosed this year alone; one ribbon = 100 children diagnosed. The tree is located in the heart of Kalamazoo, MI on the Kalamazoo Mall directly in front of the outdoor patio of Burdick’s at The Radisson. It is visible by pedestrian traffic, street traffic and offices in the downtown area to remind the residents of the Kalamazoo community that childhood cancer exists right here in the heart of the city.
On average, 42 children are diagnosed and 7 will lose their battle to cancer everyday. Cancer Families United supports local families in Southwest Michigan who are affected by childhood cancer through: emotional support, financial assistance, family networking and advocacy for a cure. These families receive care and treatment at the Bronson Pediatric Hematology/Oncology clinic and sometimes at a second hospital or treatment facility. Join us this month in spreading the awareness of childhood cancer and showing support for the families in our community and across the country. Use social media to show how you are going gold for childhood cancer; post to #beboldgogold on twitter or find the Be Bold Go Gold facebook page and post pictures or stories of who you are going gold for.
You can make a difference, Be Bold. Go Gold.